Promoting an environment that actively encourages and nurtures creative thinking, experimentation, and the pursuit of new knowledge. Innovation, adaptability, and continuous learning are essential drivers to keep teams fresh, enthusiastic, and motivated.

• Innovation and ideation: challenging conventional wisdom, and generating new ideas and approaches to solutions.
• Experimentation and risk-taking: to take calculated risks, test new concepts, and learn from both successes and failures.
• Cross-pollination of ideas and expertise.