About me

I operate in the space between deep human understanding, technology, and business challenge.

I have 20+ years of international experience as a design leader, strategist, researcher, and service designer. My mission is to spark human potential, delivering design that boosts the health of patients and businesses.

I have led 100+ projects with industry leaders, propelling business innovation and designing delightful user experiences.

SPARKING HUMAN POTENTIAL

To create teams that make exceptional work. I have founded some of the agencies that have most innovated in the field of:

•Service Design
•Strategic Foresight
•Healthcare Design
•User Experience (UX)
•Customer Experience (CX)

•Human-Centered Design
•Design Thinking
•Service Blueprint
•Journey Mapping
•Social Innovation

I have orchestrated 100+ projects for industry-defining organizations

PANEL HEALTH

I designed an innovative plug-andplay web application that provides real-time patient information. Panel Health revokes reliance on patient experience experts while delivering a scalable solution for all services, improving health outcomes and reducing costs.

•Leading cross-functional teams of product designers, developers, business devellopers and external partners.
•Leveraging early prototypes to unveil valuable insights from clients and users.
•Capturing stakeholders’ interest to drive sales and partnerships.
•Delivering a user-friendly, scalable service that streamlines operations for clients.

SERGAS HOSPITAL PHARMACIES

Orchestrated a groundbreaking alignment initiative across the hospital pharmacies of 14 facilities, dramatically improving patient experience, enhancing patient safety, and increasing treatment adherence.

•Conducting in-depth research to uncover critical patient and provider needs.
•Promoting cross-institutional learning.
•Elevating pharmacist consultation, boosting value for staff and patients alike.
•Implementing agile service delivery models within existing resource constraints.

BAYER FOR HEART FAILURE

Pioneered an early warning system for heart failure; enabling timely medication that reduced hospitalisations and increased survival rates whilst growing prescription rates for Bayer.

•Deep analysis of patient journey maps and healthcare professional workflows.
•Streamlining a clear roadmap for cardiologists to prescribe Bayer on time.
•Leading and facilitating workshops with designers and healthcare professionals.

I have run more the 100 projects like:

MOVISTAR The Service Style Handbook for Movistar (SP)

HIBU Digital businesses around quinceaneras (USA)

PEPSICO Helping the Pepsico innovation team to be sensory-focused (MEX)

CAIXABANK Strategic Foresight for Caixabank on the future of banking experience (SP)

Empowering Singaporean restaurants and hotels to deliver unique experiences (SG)

MMDA Showcasing where the traffic situation is going to bring Manila at the Philippines National Design Museum (PH)

BAYER Mapping current heart failure patient journey for earlier use of new pills in the market

My Values are:

AI Will Rehumanize Us

I am convinced that the advancement of AI and other technologies will drive us to further develop our inherent creativity and empathy.

Curiosity & Naivety

I approach projects with a sense of curiosity and a provocative spirit. I enjoy exploring people’s emotions and motivations, while simultaneously discovering more about myself.

Team Stimulation

I believe that when people collaborate, they not only enhance their own abilities but also have more fun and achieve greater personal and professional growth.

Reflection-on-Action

I thrive on challenges and take pride in observing the impact of my work. My approach involves creatively challenging the established through innovative and methodical thinking.

What could we do together?

Create a fearless design culture by:

Developing design rituals and processes for the best knowledge and learning development.
Retain and attract the best design talent.
Build unique positioning by aligning the company’s brand identity, business development strategy, and services.

Get in touch and let’s meet for coffee

asier@asierperez.com

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